Machines for Freedom designs incredible performance apparel for women of all sizes. Working closely with the Brand Director and CEO, we took the online shopping experience to a whole new level of brand storytelling and functionality by co-creating  a foundational design that is easily navigable and expandable, cleans up the purchasing experience, and offers a real sense of guaranteed quality craftsmanship. I loved the opportunity to work with this female-powered team to express the true depth of the brand. 

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