Mountain Hardwear's Spring 2017 dealer workbook is used as a sell-in tool for reps to its global buyers and retailers. The message, aesthetic, voice, and overall design of this workbook establishes a deliberate, new direction for the brand. Coining the brand's new tagline "Limits Unknown", I got to lay groundwork for our team to design against.
Offset, 9" x 11" perfect-bound, emboss front, soft-touch coating. 
Responsible for: Cover design and editorial spreads, product photography assistance, and production of product information pages.
Eco-sustainable printing at Hemlock Printers. Copyright 2016 Mountain Hardwear

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