![](https://cdn.myportfolio.com/fc46994d146fc1018c7d4d6cafbc898f/2d2b527c-d656-44f1-b100-483cb422d50c_rw_600.png?h=ea4328f87c428928b1a6b24327130d60)
Fly Sports has a mission to design and produce eco-sustainable, iconic technical apparel for young boys. Designing a logo that is versatile, meaningful, and timeless was imperative to brand the apparel itself with a recognizable and repeatable mark. I collaborated with founder Paige Dunn to create other visual branding elements like textures of California landscapes and track and field sports, and developed a defiant and passionate brand voice for marketing. Established 2022 in California.
![](https://cdn.myportfolio.com/fc46994d146fc1018c7d4d6cafbc898f/337bfed1-f68b-4154-966b-dc56697f1e47_rw_3840.jpg?h=741098f674ae724ae866205a557556be)
![](https://cdn.myportfolio.com/fc46994d146fc1018c7d4d6cafbc898f/1f684bfa-3b88-43d5-ba93-733703216565_rw_3840.jpg?h=13a4fd2f07198827bcc47b097ef0eb76)
![Photo: Paige Dunn](https://cdn.myportfolio.com/fc46994d146fc1018c7d4d6cafbc898f/73a00202-fa35-496b-962d-db68a4ffdace_rw_1920.png?h=3741bac82fe5d6af1a96e93837348c5c)
Photo: Paige Dunn
![Instagram Profile. Photos: Paige Dunn](https://cdn.myportfolio.com/fc46994d146fc1018c7d4d6cafbc898f/6d8c1048-25c6-4f9b-b782-f995846213af_rw_1200.png?h=5a622847ce05825bfe476dfd7ae0b775)
Instagram Profile. Photos: Paige Dunn
![](https://cdn.myportfolio.com/fc46994d146fc1018c7d4d6cafbc898f/6f19d0c3-e315-4b07-ad65-df567cf60044_rw_1920.png?h=ecc7f54c66e86649228d368c5a2a04d9)
![](https://cdn.myportfolio.com/fc46994d146fc1018c7d4d6cafbc898f/f1c6a653-4a71-4b29-9c22-33eddb9ac401_rw_1920.gif?h=dc9a0de31457e3611b3c89c3cfb0cb6e)