Fly Sports has a mission to design and produce eco-sustainable, iconic technical apparel for young boys. Designing a logo that is versatile, meaningful, and timeless was imperative to brand the apparel itself with a recognizable and repeatable mark. I collaborated with founder Paige Dunn to create other visual branding elements like textures of California landscapes and track and field sports, and developed a defiant and passionate brand voice for marketing. Established 2022 in California.
Photo: Paige Dunn
Instagram Profile. Photos: Paige Dunn
